Typography
Empower Your Brand with Unique and Impactful Designs
Our typography system ranges from impactful to functional, covering brand type used in marketing and communication. This creates a cohesive brand communication approach, utilizing web-safe default fonts that don't require downloads.
Verdana
Usage: Main text and Sub-heading
Use Verdana for body text and other main content areas where readability is crucial. Its clean, sans-serif design makes it ideal for on-screen and print materials, ensuring easy readability at smaller sizes.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.&?!$
0123456789.&?!$
Georgia
Main usage: Heading & Stand alone text
This typeface is used to complement the primary typeface. This could be used for headings.
Ensure it harmonizes with the primary typeface.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.&?!$
0123456789.&?!$
Easy to read
Georgia is a serif typeface, and Verdana is a sans-serif typeface. Their design ensures both fonts are easy to read on screens
Compatibility
Both fonts have similar x-heights, meaning the lowercase letters are of comparable size. This similarity helps maintain a cohesive look when used together.
Good contrast
Georgia's traditional, elegant design contrasts nicely with Verdana's clean, modern style which enhances readability.
Web standard
Both fonts are web-safe and widely available, ensuring consistent display across different devices and platforms.
Line Spacing
Line spacing balances text readability by preventing lines from being too close or too far apart, ensuring a cohesive look.
Setting Line Spacing in Canva
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Choose Your Font Size: Decide on the font size you want to use.
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Set Line Spacing: 1.4
Setting Line Spacing (Leading) in Illustrator
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Choose Your Font Size: Decide on the font size you want to use.
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Calculate the Line Spacing (Leading): Multiply your font size by 1.4 to get the leading value.
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Formula: Leading = Font Size × 1.4
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Example Calculation: If your font size is 20 points, then 20 × 1.4 = 28 points for leading.
Canva
Font size
Illustrator
1.4
1.4
1.4
1.4
1.4
1.4
1.4
Line spacing
10 pt
20 pt
30 pt
40 pt
50 pt
60 pt
70 pt
14 pt
28 pt
42 pt
56 pt
70 pt
84 pt
98 pt
Leading
Typography hierarchy
Use this as a general guide for creating hierarchy in typography.
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Georgia Bold for headline
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Verdana bold for sub-headline
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Verdana regular for paragraph
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