Social media template
Clean and functional
The revamping brings a clean, functional look to social media. Minimal text and subtle grey backgrounds create a modern, uncluttered feel. We use Poppins for paragraphs and Georgia for titles, focusing on clarity with a touch of elegance.
The aim is simple: clear communication with purpose.
Templates in Action
Our templates are versatile, giving you the freedom to get creative while staying within our brand's framework. You can experiment with colors from our palette, but be mindful not to overwhelm the design with too many hues. A limited color scheme helps keep the message clear and visually appealing.
Text and background should always have sufficient contrast to ensure readability. This is especially important for mobile views, where clear text is crucial for user engagement.
These templates allow for creative expression while maintaining a strong, consistent visual identity. Focus on balance and clarity, and feel free to explore different creative directions with each layout.
Play with Colors
Feel free to use different colors from the palette to suit your design, but keep it balanced. Avoid overwhelming the artwork with too many colors.
CTA Box Placement
Feel free to position the CTA box in a less crowded area to enhance visibility and avoid distractions
Subtle Logo Pattern
Ensure the logo pattern in the background is subtle and does not overpower the main content or text.
CTA Text & BG
The CTA box text should match the background color for clear contrast, e.g., green background, blue CTA box, and green text.
Templates for Consistency & Clarity
To ensure clear and consistent communication, we offer a variety of templates designed for different content needs. Whether you need a balanced layout, text-heavy design, or a visually focused format, our templates help maintain a cohesive brand presence. All templates are bilingual, ensuring accessibility in both English and French. Choose the right format based on your message and audience.
Note: Always prioritize less text whenever possible. Use social media captions to communicate longer messages, keeping the template layouts focused and concise.
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Content Structure
The content structure on social media should be clear, concise, and aligned with the brand’s clean and functional aesthetic. Follow these guidelines:
Keep Text Minimal
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Prioritize short, impactful messaging that gets the point across quickly.
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Use bullet points, short sentences, or single lines to convey key information.
Focus on Visual Hierarchy
- Start with the most important information or visual element (e.g., event name, key message).
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Ensure the title or key headline stands out, followed by supporting text or details.
Content Placement
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Align text and visuals based on the selected template, ensuring consistency across posts.
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For image-focused layouts, keep text minimal and allow the visual element to be the focal point.
Call to Action (CTA)
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Incorporate clear, straightforward CTAs that guide the audience (e.g., “Learn More,” “Sign Up Today”).
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Position the CTA strategically, ensuring it’s visible but doesn’t clutter the design.