Les Petits Amis Childcare Centre
A playful world, built for little friends.
Les Petits Amis Childcare Centre (LPA) is all about growing, learning, and making friends in a warm and welcoming space.
As part of the KMFRC family, we create a place where kids feel safe, supported, and ready for adventure—because every little moment matters!
Logo Meaning
The LPA logo beautifully reflects the core values of the Les Petits Amis Childcare Centre, capturing the joy, inclusivity, and growth at the heart of its child care programs. It aligns perfectly with the fun and welcoming environment that LPA offers, where children feel encouraged to explore and learn.
The bright colors spark a sense of creativity and curiosity, bringing to life LPA’s commitment to fostering a playful and educational space.
The uneven, disoriented design reflects the natural energy and playful chaos of childhood, celebrating the unique paths each child takes as they grow. This logo connects deeply to the spirit of Les Petits Amis Childcare Centre, creating a space where children feel supported, safe, and ready to grow into their best selves, embracing the freedom, creativity, and individuality that define their journey.
✌️ Playful Hands & Happy Greetings
🤝 Friendship & Connection
The letter P and T feature little hands forming the ‘V’ sign, a gesture kids often make when playing and greeting friends.
✌️ Peace & Positivity
This sign represents peace, friendship, and unity, perfectly aligning with the meaning of "Les Petits Amis" (Little Friends).
🏆 Growth & Achievement
Universally recognized as a symbol of victory and success, it reflects the small but meaningful achievements of children as they learn, grow, and explore the world around them.
🌈 A Colorful Arc of Energy & Discovery
🌍 Inclusivity & Togetherness
The arc connects the letters, just like LPA connects children, families, and educators in a supportive community where everyone belongs and grows.
🌱 Growth & Development
Just like a child’s journey, the arc grows and expands, symbolizing learning, progress, and confidence. Every child at LPA follows their own path, and the arc reflects their growth.
🚀 Imagination & Exploration
The curved shape is playful and dynamic, like a swing or a rainbow, reflecting the creativity and curiosity of childhood learning.
Primary branding
Use as the main visual identifier in all official communications and materials (stationery, business cards, brochures, documents).
Digital presence
Display on the KMFRC website, social media profiles, and email signatures.
Marketing materials
Include in advertising, promotional items, and event materials.
Signage and displays
Feature prominently on building signage, banners, and exhibition booths.
Clearspace
The Les Petits Amis logo must always have clear space around it, equal to the height of the letter "e" from the logo. This keeps it uncluttered, legible, and visually strong in all applications.
Secondary Logo (abbreviated format)
The LPA Childcare Centre logo is a simplified, abbreviated version of the primary logo. It maintains the brand’s playful and welcoming feel while offering a more compact option for various applications.
Purpose & Usage
Wherever possible, the full Les Petits Amis Childcare Centre logo should be used to reinforce brand recognition. The abbreviated LPA Childcare Centre logo is best suited for:
✅ Social media profiles and favicons
✅ Branded merchandise and promotional materials
✅ Small-scale print and digital use
Guidelines
Always maintain the required clear space (equal to the height of "e").
Use in black, white, or approved brand colors for consistency.
Ensure readability, especially when used in smaller sizes.
Alternate Logo
The alternate logo is a black and white version of the logo. It is designed for use in situations where full-colour branding is not possible or practical.
When to Use:
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Minimalist designs – When a clean, simple look is needed.
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Single-colour printing – For materials like stamps, engravings, or monochrome merchandise.
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Low-visibility backgrounds – Ensures readability when the primary logo may blend into the background.
How to Use:
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The logo should always maintain clear space (equal to the height of the letter "e") to ensure visibility.
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It should not be altered, stretched, or placed on overly busy backgrounds.
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Can be used in either black or white, depending on the contrast needed.
Persona 2
Married to a CAF member with 2 children, residing in military housing near Kingston. 34-year-old stay-at-home mother.
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stable home environment.
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Seeks connections with other military families.
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Finds resources for resilience.
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Seeks emotional support during deployments and helps her children adapt to new communities.
Personas and tone of voice
playful • warm • welcoming
The tone of voice for Les Petits Amis Childcare Centre is playful, warm, and welcoming. It’s friendly and upbeat, creating a joyful, safe space where children and parents feel encouraged and included. The language is simple and positive, reflecting the fun and curiosity of childhood.
Primary Colour
This deep navy blue brings a sense of trust, stability, and warmth, making it the perfect foundation for the LPA brand. While it’s a strong and confident color, it still feels friendly and inviting, much like the caring environment LPA provides. It balances the bright, playful colors in the logo, creating a professional yet fun look that appeals to both children and parents.
Secondary Colours - Playful tones
Secondary colours will be identified by Animal and mythical animal names, helping to distinguish them as the colors from the Secondary group.
These colours add personality and vibrancy, reinforcing the brand’s playful and welcoming nature
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When to Use: For playful accents, illustrations, buttons, call-to-actions, and decorative elements.
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Why: They create a sense of excitement and joy, making the brand feel engaging and approachable.
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How: Used in graphics, highlights, interactive elements, and marketing materials to add a fun and dynamic touch
Tertiary colours- Supporting tones
Tertiary colours will be identified by fruit names, helping to distinguish them as the colors from the tertiary group.
These colours provide contrast, depth, and warmth, ensuring balance within the palette.
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When to Use: As complementary tones to balance the vibrancy of the secondary colours.
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Why: They enhance contrast, improve readability, and create a sense of warmth and stability without overwhelming the design.
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How: Used in backgrounds, subtle gradients, supporting illustrations, and text highlights to add visual richness while keeping the brand structured and harmonious.
VAG Rounded Next
Usage: Main Heading
With its smooth, rounded edges, VAG Rounded Next brings a friendly and modern touch to the brand. It adds warmth and playfulness, making key messages feel approachable and engaging.
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Verdana
Usage: Main text and Sub-heading
Verdana will be used as main text for clarity and consistency purpose.